Company Competitiveness
Soft power- Founder has been living in Thailand for 20 years, fully aware of the culture and customs of Thailand
- Abundant of local contacts and resources
- The communication between higher and lower is stateless and free fromclass barriers or obstacles
- People-oriented is the business direction
- Welfare committee replaces labor union to listen to the employees needs
- Long-term advantage with partners and to create a double win situation (vendor+ customer+ management team + junior staff)
Hard power
- Response to end market and customer's needs the first time
- Steady business requirement to ensure continuity of the full plant (100% Full loading)
- Strict control of costs and expenses by an executive management team (day to day control and avoid sudden death notices)
- The profit and loss statement as a basis to amending the short, medium and long-term business direction
- Forward-looking the business strategy – marketing, business, capacity, equipment, materials, costs, personnel
Objective advantages to locate in Thailand
- China–United States trade war promotes Manufacturing demand growth in Southeast Asia.
- Industrial layout for End customers “focus in China ” → “distributed in Southeast Asia” ( Thailand has geographical/environmental advantages)
- No worries of huge natural disasters (typhoons, earthquakes, etc.)
- Nationality mild, non-exclusive, high degree of obedience and cooperation
- Member of “ASEAN + China ”