Apex & ASEAN

Association of Southeast Asian Nations

The "Association of Southeast Asian Nations" (hereinafter referred to as "ASEAN") was founded during the Vietnam War. In 2015, the ASEAN Economic Community (AEC) was established, which was formally integrated into the world’s third largest market whose population is larger than the North American Free Trade Area and the European Union, second only to China and India.

AEC has an abundant and relatively young labor force and rich natural resources. In addition, AEC provides many preferential conditions for foreign investment, and its active participation into regional economic integration, forming a magnetic attraction. In the past 20 years, it has also carried out economic integration with various countries and established extensive trade cooperation relations.

The policies such as India's "Look East Policy", and China’s "Belt and Road Initiative" are all based on cooperation with East Asia. With the rise of ASEAN countries, the amount of foreign investment has increased year by year, and it has become increasingly clear that it will become the world factory in the future.

Thailand is a member of the ASEAN and is located in the center of the Indochinese Peninsula. Its GDP is higher than that of Cambodia, Laos, Vietnam, and Myanmar in the Indochinese Peninsula, and its GDP continues to grow.

China, the United States, Japan, Vietnam and Malaysia are the top five trading countries with Thailand, of which the leading exporter is the United States

In 2001, the chairman of Apex chose to take root in Samut Sakhon, Thailand. Chairman Wang dedicated in Thailand for many years by adhering to the people-oriented core management philosophy. The business scale and the number of employees grow steadily with the progress of each stage.

Apex attaches great importance to employee benefits and the stability of production, and evaluates costs from the perspective of total cost. Therefore, Apex does not have the tendency to recruit foreign labor from neighboring countries, except for a few managers from China, Taiwan, South Korea, Japan, and Singapore, the remaining 99% are Thai nationals, which indeed achieved localized management.

The management team of Apex has a deep understanding of folk customs of Thailand, and makes good use of their characteristics of mildness, obedience and high cooperation. by integrating the local culture in a down-to-earth way to develop Apex's unique management philosophy.

At the same time, Apex takes advantage of the geography and environment of Thailand to fulfill market needs of the ASEAN and Indian markets.

As the industrial layout of end customers has shifted from concentrated in China to scattered in Southeast Asia, the proportion of the Group's sales to the Asian region has also increased year by year.

At the time when the status of Southeast Asia is becoming more and more important in the world, Apex will meet the optimistic trend of the manufacturing industry moving southward with a solid foundation.