Competitiveness

Culture
Soft power
  • The founder has been dedicated his time and effort in Thailand for over 20 years, fully aware of the culture and customs of Thailand
  • Abundant of local contacts and resources
  • The communication between higher and lower is stateless and free from class barriers or obstacles
  • People-focused company
  • Welfare committee replaces labor union to listen to the employees needs
  • Long-term advantage with partners to create a win-win situation
Management
Hard power
  • Response to end market and customer's needs the first time
  • Steady business requirement to ensure continuity of the full plant
  • Strict control of costs and expenses by an executive management team
  • The profit and loss statement as a basis to amending the short, medium and long-term business direction
  • The forward-looking business strategy– marketing, business, capacity, equipment, materials, costs, personnel
Geography
Objective advantages to locate in Thailand
  • China–United States trade war promotes manufacturing demand growth in Southeast Asia.
  • Industrial layout for End customers from “focus in China” to “distributed in Southeast Asia”
  • No worries for huge natural disasters
  • Mild nationality, non-exclusive, high degree of obedience and cooperation
  • Member of “ASEAN + China”